Jonathan Cheung (c1966)

Born in Grantham, the son of the owner of a popular Chinese restaurant, Jonathan went to King’s School.

In 1985/86 he went to Lincoln College of Art gaining a diploma in Art & Design Fashion & Textiles.

This was followed by three years at Kingston University gaining an Honours 1st Class in Fashion Design.

He joined Levis in 2009 and since July 2013 has been the Head of Global Design for Men’s & Women’s Levi’s®.

Most recently, Jonathan served as a Vice President of Men’s Merchandising and prior to that was the Design Director for Levi’s® Made & Crafted line in Amsterdam.

Before joining Levi’s®, Jonathan worked with two fashion legends, Franco Moschino and Giorgio Armani in Milan. Between working at Armani Jeans and Moschino Couture, Jonathan created the first jeans line for Iceberg.

He has led creative teams in six countries and in three languages (English, Cantonese and Italian). In 2017, Jonathan joined Fashion Tech Lab’s Mentors Board founded by Miroslava Duma.

He lives in Mill Valley, California surrounded by hummingbirds, lemon trees and Mount Tam, his l wife Zoe and their children Mila and Caspar.